Promotional Marketing Campaigns in Pandemic Times

Research background: CoVid19 was a shock for governments, organizations as well people. At the beginning of pandemic, everyone stunned and companies tried to adapt “new reality”, some sectors were forced either diminish their offer due downfall demand, or even fully stop offering products services result lockdown restrictions, in case tourism events sector. Imminent health, social economic crises seemed inevitable, with more destructive power than 2008 crises. Purpose article: Almost all affected certain extent by this global crisis. On one hand, manufacturing medical products, drugs, devices, disinfectants, construction, digital industries, courier had an increase while others like: automotive, aerospace, hotels, spas, cultural creative industries fall demand restrictions. Methods: In order discover steps taken from different we analyzed several promotional marketing campaigns deployed research among potential customers opinion towards these kinds strategies. Findings & Value added: Organizations that encountered difficulties pandemic time appealed bearing mind objectives, boosting sales, brand notoriety offered gain having mixed expansion market, not only intensive extensive growth.